Innovative bass remixes of old hip hop and pop songs are flooding the market, making local DJ and producer, Herts, a very happy lad. Spanning the far-fetched fields of mainstream rap to alternative dubstep, a song is bound to meet his approval, so long as itâ€™s got some solid bass. â€œTake the acapella and chuck this dirty bassline underneath it. I really love that club, hip hop sort of sound.â€
With new and unheard-of artists spilling out of the beat-driven world every weekend, Herts, aka John English, argues there hasnâ€™t been a better time to start a new label.
As co-collaborator on up-and-coming Amecca Records, John has been left with nothing but inspiration, and a whole bunch of artists to work with.
â€œThere are lots of really great producers here in Brisbane and no oneâ€™s really hearing their stuff. So we thought, Brisbaneâ€™s got so many producers we should try and get their stuff out there.â€
John and Englishman Duble E (Ed Eldridge) met through mutual friends, discovering not only a similar taste in music, but also similar views on the type of music they wanted to see more of.
Already signing up the diverse sounds of Total Strangers, Puzahki, Elroy 4.0 and Craig LP, the label is off to a killer start, scheduled to get dancefloors rolling in roughly a monthâ€™s time.
â€œThe way it is today, you donâ€™t really sign people, itâ€™s more the releases theyâ€™ve done. Those days of owning people are over. I never really agreed with them anyway.
â€œCurrently weâ€™re working with a guy called Elroy 4.0, who does this crazy sort of bass and space music. A guy called Puzahki, whose lo-fi hip hop beats are crazy different to anything weâ€™ve heard before. Plus a bunch of other talented producers. Itâ€™s all keeping me very busy.â€
The work with the label hasnâ€™t deterred John from keeping up his solo shows; a spot on the Dank Side Of The Moon line-up will see him showcasing some unreleased tracks and phenomenally big bass sounds.
â€œThis Science Project EP launch will encompasses hip hop, glitch hop and dubstep. Expect lots of drum & bass, yep, bigger basslines as opposed to house music. Weâ€™re focusing on the beat.â€
Dank Side Of The Moon launches Science Projectâ€™s EP at Step Inn on Friday June 25. Support comes from Herts, Vivandiere, Mongo, Swob and Walrii.