Arctic Tees is a small business run out of Tasmania, offering original, artistic t-shirt designs for minimal cost to customers, the environment and manufacturers.
What began as Abraham Fletcher’s humble idea to design affordable t-shirts has evolved into a successful online store.
"We were uninspired t-shirt wise in Australia, especially online. Unless you want logos or one-coloured prints, there wasn't really a lot here that was artistic or had something a little more to it, unless you wanted to pay up to something like 50 or 60 dollars.
"I don't know about you, but I couldn't justify spending 50 or 60 bucks on a t-shirt. So I suppose Arctic Tees was founded on that kind of premise. We wanted to revive some cool designs made by artists for affordable prices," Abraham explains.
Alongside their work with charities, Arctic Tees pride themselves on running a company where making a profit isn’t the primary objective.
"We are different from [other] companies and big businesses out there that only really seem to care about the final dollar profit and things like that.
"We wanted to do something that could be a sustainable business in its own [right], that's been set up with the right foundations [so] when it does eventually grow into a larger company, the compass is set in the right direction.
“At this stage we're currently supporting [the charity] Devil Ark, which helps the breeding program for Tasmanian Devils. They're a heavily endangered species and [in danger of] becoming extinct.
"Basically, we give 50 cents from each t-shirt sold to a charity. Charities out there that would like to work with us, we're more than willing to hear from them and work something out. We rotate the charity we support every three months."
Abraham's moral compass was pointing due north when he moved to Thailand with his business partner as a means of scouting a supplier that suited the moral codes of the company.
"We spent time living there to make sure that the factory we chose didn't abuse their workers, that they worked in proper conditions, environmental standards were met and those kinds of things.
“The factory we ended up choosing is a small family-run operation just outside of Bangkok. They've got a couple of staff that they treat really well.
"We went down and had chats with them in person, and the owners of the factory do a lot of the work themselves and that was very important to us when establishing [the partnership]."
As for the t-shirts themselves, the designs are entirely unique.
"My partner and I came up with a few of the designs to begin with. As well as that we've worked with artists that we've got relationships with in Indonesia, the Philippines and from Europe.
"We're launching a new section on the website where people will be able to submit their own designs to us. Basically we want to involve the community a little bit more."
As part of their community involvement Arctic Tees are running a competition on their website to win tickets to see Muse at Brisbane Entertainment Centre next month.
"We want to give something back to our fans. Muse is a pretty good band, who wouldn't want to win Muse tickets?"
Grab a new t-shirt online at Arctic Tees. Enter the Muse competition here.