If you were to describe Purpose’s new self-produced LP, ‘Where It Starts’, with one word, it’d be ‘honest’.
“Usually if I'm on the money, I'm on the money ... It's not personal in the sense that all the songs are extremely, extremely, extremely personal, more so in the sense that if you were to speak with a 22 year old and for them to be completely honest, off the bat, that is what it would sound like. If that makes sense. And there's a lot more party records in there as well.”
Purpose has come a long way from the freestyle rapping battles he’s known for, with the Adelaide rapper having battled at the Scribble Jam MC tournament in the US at age 17.
“Starting early was the best thing I ever did. I started making beats when I was around 15. I'm 24 now so obviously you learn a lot between then and now, especially those four years between 17 and 21. I did a lot of releases at the time but I was just putting out free mixtapes. I went for a sort of solo statement about who you are so I was mindful of just putting one out. I think it's far more direct and far more genuine. I think that after a while you stop making what you think people want you to and start making what you like. That's kind of the turning point for any artist.”
Coming from Adelaide, a city rich in hip hop culture, Purpose was influenced by local heroes.
“In a worldly sense, I was influenced by a lot of artists from overseas but a lot of my influences were those guys because they were happening in my own backyard. “
If Purpose wasn't a hip hop artist, he would still be performing in front of crowds.
“This will sound weird because I'm a really laidback person and I don't give a shit about a great deal of things. I'm a pretty low maintenance person. But I think just being able to speak to people is really important to me and so I would find something or somewhere to do that in some capacity if I wasn't rapping on a record. I'm probably the kind of person who would get frustrated enough at reality that I would go into politics or some shit like that.”
Purpose plays Sprung Festival at Victoria Park Sat Sept 21.