Five Years Strong
Over the last five years local promotion crew Adicts have hosted all kinds of parties and events.
With the third instalment of their boutIque festival, Blah Blah Blah, still a fresh memory, the Adicts will celebrate half-a-decade of promoting with cake and candles — oh and Plump DJs and Skool Of Thought — this weekend. Co-director Sang Pham lets us inside Adicts HQ.
Half a decade of Adicts; congratulations on that achievement; what has the ride been like so far?
Thanks! It’s been a blur. We’ve had so many different parties on such a regular basis, there’s probably only been three months across the whole five years where we’ve not had a party on. Everything happened a lot quicker than we had originally planned and that’s kept us very busy ... we feel grateful for finding such success in promoting underground genres and music we love.
What’s been the steepest learning curve you’ve had to endure?
Never rest on your laurels. You can book the most popular act, you can have the best date for a show, you can have the best weather and everything going for you, but if you don’t put the work in to promote the event properly you have every chance of failure.
The next five years... where do you hope to be placed within the industry?
When we started, our five-year plan was to have at least one regular club night, an agency and touring arm to the business, and a festival. We achieved all of that in three years and have spent the last years refining the business, but the struggle continues ... In five years time we hope to be exactly where we are today — a prominent promotion force in the south-east Queensland area with a successful agency and festival.
You guys have Plump DJs and Skool of Thought playing at the birthday celebrations ... how mad do you plan to get on the night?
We haven’t had a chance to let loose together after Blah Blah Blah. The festival consumed our lives for most of last year and the good part of the last quarter, with many sleepless nights and long hours put in by all; so the party will definitely double as an opportunity to celebrate the tremendous effort that was put in by all the members of the team and salivate in the success of the festival. Suffice to say we will be reviewing all photos before they’re put online.
Adicts 5th Birthday takes place at Barsoma Friday January 20.
